About

Sonja Wrede is a personal stylist known for her intuitive eye, refined sensibility, and deeply individual approach to style.

Her work is rooted in recognising and revealing beauty, translating what is felt into something visible through clothing.

With a foundation in high-end fashion, she began her career in London with comme des garçons and Dover Street Market, alongside a degree in Textile and Clothing Management.

She later worked with a select number of independent boutiques, drawn to designers who value craftsmanship, integrity, and a distinct point of view.

She went on to found her own label, Rosa Macher, designing garments from cloth to finished piece, deepening her understanding of clothing as both expression and experience.

Now based in Ibiza, Sonja works exclusively as a personal stylist. Her approach is intuitive, considered, and highly tailored, helping women develop a style that feels effortless, refined, and entirely their own. With access to niche designers and lesser-known sources, she curates wardrobes that are distinctive, understated, and quietly powerful.

Her work goes beyond clothing. It is about how you feel in yourself, and how you move through the world.

She works in person with clients internationally, offering a deeply personalised and immersive experience.